The NFL Draft: As exciting as watching grass grow or planning a great Fall harvest?

The National Football League (NFL) yields billions in revenue. With the NFL draft on the horizon, General Managers are in the spotlight. They’re gearing up for the draft selection process, making strategic plans for the upcoming season while executing contracts during free agency and considering salary cap limitations. This degree of leadership and strategic planning is crucial in professional sports. Building exceptional professional football teams goes beyond the draft. Continuous player evaluations, coaching, and game-day planning are essential to winning championships.

Are you providing the same rigor to recruit and develop sales champions and a strong revenue engine? Is your leadership focused on the necessary elements for creating sales champions and driving revenue?

As professional sports teams embark on the critical selection process to draft new players for the NFL, players, coaches, and fans set expectations for the upcoming season. After the draft weekend, teams will engage in training camps, make cuts, conduct trades, and make final determinations about team assignments.

All along, the sports media, podcasts, and private parties offer predictions for playoff performances and the Super Bowl. The reality is that although the draft selection process sets the table for recruiting and developing champions who have the potential to be successful, drafted athletes must be integrated into their new teams and demonstrate outstanding performance. Professional teams will embark on continuous evaluation, extensive coaching, and game-day planning throughout the upcoming season to drive the best outcomes. Weekly reviews of competitor tapes, collaborative coaching, and planning are critical to drive championship results.

Is your sales team development process limited to annual performance reviews? Or, like professional sports teams, are you providing targeted team member evaluations and weekly coaching to improve performance? Are you building a revenue growth organization that integrates well with internal teams and supports your business plan? Planning, recruiting, evaluating, coaching, grooming, and mentoring are all crucial for developing a solid revenue growth team. Like NFL General Managers, can your leadership team execute a plan that yields desired results?

Regardless of the degree of preparation, the NFL draft weekend will be fluid. The ability to make sound strategic decisions in real time will be critical in creating opportunities to develop championship teams.

I hope your team’s draft picks make you happy. Go Packers! Love is in the air!

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