Michelle Jahn

Michelle Jahn is founder of It's About You Business Consulting and has more than 20 years of experience as a successful senior sales and marketing executive. Her stellar track record of developing innovative business models and producing exceptional results has been demonstrated time and time again with Fortune 100 and early-stage companies in the United States, Canada, and Europe.

The NFL Draft: As exciting as watching grass grow or planning a great Fall harvest?

The National Football League (NFL) yields billions in revenue. With the NFL draft on the horizon, General Managers are in the spotlight. They’re gearing up for the draft selection process, making strategic plans for the upcoming season while executing contracts during free agency and considering salary cap limitations. This degree of leadership and strategic planning …

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Where do you fit in the customer lifecycle?

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Raise your hand if you know where you fit within your company’s customer lifecycle. Can you visualize your business and customer lifecycle models? Do you have a visual representation of your customer lifecycle? If so, can your employees draw a picture of the customer lifecycle and pinpoint the details of their role within each phase …

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Operational processes need polishing?

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Business process improvement (BPI) can significantly enhance customer satisfaction, positively impact profits, upgrade communication across business unit verticals, and reduce rework by improving operational efficiencies. Investigate internal processes Is your business experiencing a decline in contract renewals? Are you learning about delays and missed customer deadlines? Is your customer satisfaction survey indicating lower satisfaction rates? …

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Team coaching yields high-performance results

Professional sports teams are big business. In the National Football League (NFL), the average salary for a head coach is $6,692,000, and quarterback coaches average $200K. A Major League Baseball (MLB) pitching coach makes between $200K-$360K a year. In both leagues, professional players bring significant experience and receive remarkably high salaries, yet they practice hard …

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The importance of a well-balanced customer portfolio

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Maintaining a well-balanced customer portfolio that supports a recalibrated business plan can be challenging. Last month’s blog, Is it time to recalibrate your business plan?, addressed the importance of recalibrating the business plan and sharing its details throughout the organization. When customer lifecycle management focuses on integrating the company’s business plan with an ideal customer …

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Is it time to recalibrate your business plan?

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When we talk about the details of the customer lifecycle, it is essential to consider the entire business lifecycle. The customer lifecycle begins with the company business plan, the foundation for establishing business goals, timelines, and short- and longer-term strategies. You have a business plan, of course. But when was the last time the executive …

Is it time to recalibrate your business plan? Read more

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